Published: 22/11 2012
Earlier this year, Sweden stormed to victory in Baku. Next year, TeliaSonera, together with its local brands, is the proud main partner of the Eurovision Song Contest 2013. The partnership culminates on May 18 when Sweden hosts the grand final in Malmö.
The Eurovision Song Contest brings together more than 100 million viewers in over 40 countries to the world's largest televised entertainment event. Entertainment today is largely a digital experience. TeliaSonera will work to bring the Eurovision Song Contest 2013 closer to viewers than ever before through the internet and social media.
- We have been a partner for the Swedish competition for many years. Now we want to take this a step further by ensuring that hundreds of millions of people can take part in the celebrations before and during the grand final in May, says Cecilia Edström, Director of Communications at TeliaSonera. As one of Europe's leading operators, we are perfectly positioned to use our international strength, local knowledge, technical expertise and insight into people's lives to make the Eurovision Song Contest 2013 the most connected and personal digital experience ever.
TeliaSonera will provide people all over the world with a great digital music and entertainment experience, based on the cornerstones of music and entertainment.
