Stretch Stockholm gets a new CEO

"Stretch Stockholm has a strong end to 2013. Now during Q4, a lot is going our way. Among other things, we have had several successful customer deliveries, with continued nice jokes. We have new exciting customer orders and new important recruitments. In addition, we will make a really good result in Q4. It is therefore particularly gratifying that we have recruited a new CEO, Henrik Smedberg, who started on 1 December," says Malin Anjou, chairman of the board of Stretch Stockholm.

"We were looking for a leader with a strong network, a burning interest in sales and who wanted to take on the challenge of doubling our business on the Stockholm market in three years. Henrik Smedberg fits the profile perfectly. Henrik comes from Ariba, which today is part of SAP, where he was responsible for and built up the Nordic operations during his more than 10 years. In addition to Nordic responsibility, Henrik has also had the role of sales manager for the Middle East and Africa. Henrik has both an exciting entrepreneurial background and solid competence in SaaS and Cloud software, which many of our customers are interested in," continues Malin.

"One of the main reasons why I chose Stretch was their aggressive goal of doubling the business in three years. Such ambitions are what I get started on. I have followed Stretch closely over the last few years as they are a strong partner to Ariba. I therefore already have a good feeling for the company and its employees. So the choice was easy. The competence is high at Stretch, but the culture is what stands out compared to other consulting companies", says the newly appointed CEO of Stretch Stockholm Henrik Smedberg. "The watchwords for Stretch - Caring, Curiosity, Results - are words that I recognize myself in. There is a built-in platform to develop the organization further based on the watchwords."

"My ambition is to get to know the Stretch organization and our customers as soon as possible in order to form an idea of how we can best develop their business during 2014 and 2015. This will be an exciting journey for both Stretch and our customers," continues Henrik.