Cluster lunch about the brand as a strategic resource

Peter Rovér - Mentor of the Year in Sweden and CEO of the consulting firm Effect Management based in Karlstad - spoke about "The brand as a locomotive in business & business development" at the last cluster lunch of the year held on December 6 with nearly 80 participants.

Peter Rovér touched on four key issues in the long-term business development: The brand as a strategic resource; Using market forces in branding; Generalist and specialist brands – two different market wars; Brand archetypes – multi-front work with impact on familiarity and attitude.

Peter Rovér has over 15 years of experience in management team work in various industries. He calls himself a business-oriented generalist with special expertise in brands and communication, business development and strategic change processes. Peter is CEO of the consulting firm Effect Management based in Karlstad. He is also active in the training of elite athletes with the Cruiff Institute and the IFL.

In 2013, Compare and The Paper Province arranged these joint cluster lunches:

• Friday 1 February: Lars Christensen on what Norway and Oslo mean for Värmland
• Friday March 1: Henrik Sköld on avoiding negative publicity in social media
• Friday 5 April: Ulrika Obstfelder Pettersson about an industry in change
• Friday 3 May: Tobias Otterbring on mind marketing and decision-making.
• Monday 10 June: Göran Österman and Staffan Barrefors on business opportunities in Norway.
• Friday 6 September: Hans Karlsson (Värmland County Council) about Nordic MedTest
• Friday 4 October: Maria Hollander (The Paper Province) on new products and services from the forest
• Friday 1 November: Elisabet Berg (Karlstad University) on the Uppdragsbörsen
• Friday 6 December: Peter Rovér (Effect Management) about the brand as a driving force in company & business development