The information network invites you to a networking lunch

The information network in Värmland invites you to a networking lunch on September 20 in Karlstad with Peter Rovér, CEO at Effect Management, who will talk about "The brand as a locomotive in business & business development".

Brand management and branding are buzzwords that we all know. It is important to build a strong and attractive identity around your brand in order to position it well in the market. But if we turn the tables – how can you use your brand to develop the company? Peter Rovér, CEO at Effect Management, will talk about this at the next lunch meeting of the Informatörsnävternet.

In this inspirational lecture, Peter touches on four key issues in long-term branding:
- The brand as a strategic resource
- Use market forces in brand building.
- Generalist and specialist brands - two different market wars
– Brand archetypes – multi-front work with impact on familiarity and attitude

Peter Rovér is a valued and inspiring presenter with over 15 years of experience in management team work in various industries. He calls himself a business-oriented generalist with special expertise in brands and communication, business development and strategic change processes.

Meeting details
TIME: September 20, 2013, 11:30 a.m. – 1:00 p.m.
LOCATION: Claesson's restaurant, Våxnäsgatan 10, Karolinen, Karlstad
REGISTRATION: Mail Robert Rundberget no later than September 16.
PROGRAM HOST: Robert Rundberget, The Paper Province
COST: SEK 100 to be paid on site (SEK 85 for lunch and SEK 15 to the network's checkout) Enter if applicable. requests for special diets when registering. A receipt for the cost can be provided. ATTENTION! If you can't come - deregister no later than 08.00 the day before to the program host, otherwise we still have to ask you to pay SEK 85 for your lunch.
 
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