Invitation to a cluster lunch about the brand as a strategic resource

Compare and The Paper Province invite you to a cluster lunch on Friday 6 December with Peter Rovér - Mentor of the Year in Sweden and CEO of the consulting firm Effect Management based in Karlstad - who will talk about "The brand as a locomotive in business & business development".

Compare and The Paper Province arrange joint cluster lunches according to the principles: A fixed time - the first Friday of the month at 11:30-13:00; A fixed place – always the same lunch restaurant (Elite Stadshotellet, Karlstad); A fixed program - clear agenda with a focus on mingling and networking. The cluster lunch is organized by Compare and The Paper Province, who are responsible for the program and invited guest speakers. Participants pay for their own lunches.

From the outside-in: The brand as a locomotive in company & business development

In his inspirational lecture, Peter Rovér will touch on four key issues in long-term business development:

• The brand as a strategic resource
• Using market forces in brand building
• Generalist and specialist brands – two different market wars
• Brand archetypes – multi-front work with impact on familiarity and attitude

Peter Rovér - Mentor of the Year in Sweden - is a valued and inspiring presenter with over 15 years of experience in management team work in various industries. He calls himself a business-oriented generalist with special expertise in brands and communication, business development and strategic change processes. Peter is CEO of the consulting firm Effect Management based in Karlstad. He is also active in the training of elite athletes with the Cruiff Institute and the IFL.

Program for the cluster lunch

11.30 am. Lunch buffet with mingling.
12.00. Current information from Compare and The Paper Province.
12.10. Presentation round among the participants.
12.15. Coffee and mingle.
12.30 p.m. Today's guest speaker, followed by a question and answer session and discussion.
13.00. Final.

Meeting details

• Date: Friday 6 December
• Location: Elite Stadshotellet, Karlstad.
• Cost: SEK 100, paid on site.
• Registration: By December 4 via this web form >>
• The registration is binding and unregistered places will be invoiced.

Feel free to invite your colleagues and take the chance to meet the colleagues in both networks.
Welcome!

Cluster lunches 2013:

• Friday 1 February: Lars Christensen on what Norway and Oslo mean for Värmland
• Friday March 1: Henrik Sköld on avoiding negative publicity in social media
• Friday 5 April: Ulrika Obstfelder Pettersson about an industry in change
• Friday 3 May: Tobias Otterbring on mind marketing and decision-making.
• Monday 10 June: Göran Österman and Staffan Barrefors on business opportunities in Norway.
• Friday 6 September: Hans Karlsson (Värmland County Council) about Nordic MedTest
• Friday 4 October: Maria Hollander (The Paper Province) on new products and services from the forest
• Friday 1 November: Elisabet Berg (Karlstad University) on the Uppdragsbörsen
• Friday 6 December: Peter Rovér (Effect Management) about the brand as a driving force in company & business development