Seminar series CTF 35: The customer journey – a tool for better services

In all businesses, value creation is central – being able to create value for the person the business is for, for example in the form of a service. Capturing the user's perspective and gaining an insight into what creates value for the customer, citizen or patient is part of this work, and here the customer journey is a tool along the way. How can this happen and what does research show?

We focus on this in the third seminar in the "CTF 35" series. Researchers and practitioners will present current research and share their experiences from the manufacturing industry, trade and government and with a focus on service development, value creation, user experiences and digitalisation.

REGISTRATION

The seminar is open to everyone. There is no cost to participate, but registration is required to receive a Zoom link.

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PROGRAM

• Welcome
  Moderator Nina Löfberg, lecturer in business administration
• The customer journey – what and why?
  Maria Åkesson, lecturer in business administration
• With the customer in focus - this is how we did it!
  Stefan Roxenby, Director business development, BillerudKorsnäs
• What can be learned from unnecessary demand?
  Martin Fransson, lecturer in business administration
• The customer journey - a method for understanding what value is for your customers and your business
  Pernille K Andersson, lecturer in psychology
• Questions, summary and conclusion

FOR WHO?

The seminar is aimed at those active in business and the public sector who work with the development of services and operations, as well as those who are interested in gaining an insight into CTF's research. The seminar is held in Swedish with the opportunity to ask questions in English.

Contact: Linda Fridberg, linda.fridberg@kau.se, 054-700 15 55.

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