By emphasising the link between gender equality work and business benefits, the project has provided employers with tools to create inclusive, gender-equal and competitive working environments.
– Through training and other efforts, we have reached over 800 unique participants, which is three times more than our original goal. In addition, we have engaged over 200 unique organisations, which is more than twice as many as we had planned,” says Katarina Nordmark, project manager for Attraktionskraft Värmland.
Katarina Nordmark, project manager for Attraktionskraft Värmland
An initiative with clear goals
The project has worked with three central goals that respond to employers’ need for support in integrating gender equality and inclusion:
- Knowledge-building platforms: employers have access to training and resources.
- Employer initiatives: Companies and organisations are encouraged to take their own steps to create inclusive workplaces.
- Collaboration and engagement: Stakeholders work together to raise awareness and build commitment to the issues.
A large number of awareness-raising seminars have been held for companies and organisations in the county with a total of 722 participants.
Another important part of the initiative has been the development of the digital knowledge bank schyst.se, which is filled with tips, tools and inspiration for employers. Schyst.se offers guidance on communicating inclusively and creating workplaces where everyone feels welcome.
– At a time when the region’s employers are struggling to fill key positions, Attraktionskraft Värmland has shown that gender equality and diversity are key factors in attracting and retaining talent. With schyst.se as a tool, more employers can take the next step and become role models for an inclusive labour market throughout Sweden,” says Katarina.
Attraktionskraft Värmland ended at the end of the year, but its effects continue. Through schyst.se and the tools that have been developed, employers have a stable basis for further developing their work on gender equality, diversity and inclusion.
– Värmland is now better placed to attract and retain talent. Creating inclusive workplaces is not just a matter of fairness, it is a strategic investment in the region’s future,” says Katarina.
The project has been run by Region Värmland in collaboration with Compare, IUC Stål & Verkstad and Paper Province to strengthen Värmland as an attractive place to work.
