We spoke to Marina Olsson, project manager at Elvenite and one of the representatives of the nomination committee, about the work behind this year’s board proposals.
A strategic shift in focus
– “Compare is a changing organisation,” says Marina. “We therefore need a board that represents more perspectives and sectors than before. Digitalisation is no longer just an issue for the IT sector, but something that concerns the whole of society.
In the past, the board has mainly consisted of representatives from tech and IT companies, but as Compare broadens its mission, a wider range of expertise is also needed in the boardroom.
New perspectives – from cybersecurity to energy
The Nomination Committee began its work by interviewing Chairman Fredrik Svensson and CEO Charlotte Wäreborn Schultz to understand what type of Board Compare needs going forward. On this basis, the competences and representation of the existing Board were mapped – both from an industry and gender equality perspective.
– For example, we realised that we lacked representation from the energy industry, and that we needed to strengthen cybersecurity skills,” says Marina.
The new members include Erik Kornfeld, CEO of Karlstad Energi, who also has extensive experience from the pulp and paper industry. Reine Lundin, a specialist in cyber security, has also been added – a sought-after skill according to the nomination committee.
– This combination is spot on with where Compare wants to go,” says Marina.
Diversity and sustainability
Another important aspect of this year’s nomination process has been to contribute to an equal and diverse Board.
– We have looked at gender balance and been careful to complement both skills and background. It’s not just about reflecting the current situation, but also about creating long-term sustainable board work.
Marina also emphasises that experience in strategic development processes has been crucial – people who know what it means to drive change from the management level.
Strong commitment and positive signals
This year’s nomination committee work has been characterised by great commitment and a positive response from those contacted.
– It has been easy to find competent people who want to join. The people we have spoken to have a good picture of Compare and see the value of being involved and contributing to its continued development,” says Marina.
Facts about the Board and the Nomination Committee
Information about the Board can be found here.
The nomination committee consists of:
Marina Olsson, Project Manager at Elvenite
Karl Pearson Key Account Sales at Voestalpine.


In connection with the 2025 AGM, the Nomination Committee was reappointed for the next one-year period.