Why should we work on gender equality?

Last Friday, the first event in a new seminar series on gender equality and skills supply was held, organised by Attraktionskraft Värmland. The theme for this event was "Why should we work with gender equality?".

Why should an organisation actively work on gender equality? What are the benefits?

The answer to this question is a little different for everyone, but the breakfast seminar brought together representatives from the forestry, tech, public and industrial sectors to discuss key arguments and tips for finding your own reasons.

Differences favour the group

Some key arguments are relatively universal. Companies that actively pursue gender equality not only create a workplace with a climate in which both men and women thrive. They also create companies with better conditions for creating profitability.

– By working with gender equality issues, you equip the company for the future, where gender equality will be a hygiene factor,” says Lena Witting, HR consultant at Region Värmland and one of the project managers of Attraktionskraft Värmland, which organised the seminar.

“For example, gender equality strengthens the acceptance of differences, which comes with many benefits.

– Through different perspectives we challenge each other. This leads to more innovation,” says Emma Jacobsson, process manager at Compare and project manager in Attraktionskraft Värmland.

– “The less similar we are, the more we can challenge each other,” Lena adds.

Other benefits that studies have been able to prove are fewer sick leaves, better well-being, a more inclusive workplace where, for example, unattractive jargon is washed out.

Attracting labour

Working on gender equality is important for attracting labour. Among other things, it was highlighted that younger people increasingly tend to demand gender equality and actively opt out of workplaces that cannot offer it. It is not enough to say that you are working on gender equality, it needs to be reflected in the organisation in order to retain many of the employees with attractive skills in the long term.

Pär Lärkeryd from Norra Skog made a guest appearance at the seminar. The company has been praised for its gender equality work led by Pär. He noted how Norra Skog’s work has led to precisely the benefits highlighted during the seminar – a more sustainable workplace, better work culture and better profitability.

The seminar series will cover different ways of tackling the issue of gender equality and skills supply from a range of different initiatives. Keep an eye on the events calendar to see upcoming events as they are published and sign up!

The seminar was the first in a series of meetings that will take place in autumn 2023 and spring 2024, covering topics such as youth leadership, norms and prejudices, and broadening recruitment. It is organised by Region Värmland, Paper Province, Compare, IUC/Stål &Verkstad within the framework of the joint project Attraktionskraft Värmland.


News compare

Compare 13 October, 2025

Can AI support improve the chain of care for young people with mental health problems?

Today, 10 October, is World Mental Health Day. In honour of this day, we would like to highlight our Child and Youth Journey project, which aims to contribute to an improved chain of care for children and young people with mental health problems.

Compare 13 October, 2025

Swedish-Norwegian co-operation to strengthen cyber and societal security

On 1-2 October, a Swedish-Norwegian meeting was held in Karlstad within our Interreg project Cross Border Cyber Capacity. In the city where the dissolution of the union took place 120 years ago, new ties have now been forged between Sweden and Norway. Together we are strengthening the capacity for cyber and societal security.

News network companies

Kazoku IT
Successful system integration at Karlstad municipality
20 February, 2025 Read article
3 more acquisitions become 7 in one month
21 January, 2025 Read article

Join us beyond tomorrow

Join the network to help make Värmland even more attractive as a region, while strengthening your business. Together, we drive digital development and innovation!

Get access to...

  • Network
  • Knowledge
  • Marketing
  • New skills