What does the test involve?
You will have the opportunity to test a prototype of an AI-powered chatbot that can be used on your website in your guest communication. We want to explore with you how new technologies can create value – both for your guests and your business.
What do you get out of being involved?
- Time saving – The chatbot can automate common questions about opening hours, bookings, activities and directions – freeing up time for you and your staff.
- Increased accessibility– Guests can get an immediate answer, 24 hours a day – even outside normal opening hours.
- Better guest experience – A chatbot provides fast and consistent service, creating peace of mind and convenience for the visitor.
- Insights and data – You’ll gain valuable information about what guests ask for most – insights that can be used to improve both service and communication.
- Influence the development – You will have the chance to test, give feedback and help shape a tool that is customised for your type of business.
Who can participate?
The test is aimed at small and medium-sized tourism businesses in Värmland.
The development is taking place in co-operation with the Värmland-based company AiPix Sweden AB.
Test period: Approximately 2025-06-01 – 2026-06-01
Expression of interest by: 2025-06-30
Please note that the number of places is limited and we accept companies on an ongoing basis. The project reserves the right to make a selection based on the needs and conditions of the organisations.
About de minimis aid
Operations financed by the European Regional Development Fund targeting small and medium-sized enterprises in North Middle Sweden are subject to de minimis rules.
To participate in the test, you need to be eligible for this type of aid. Before starting up, you need to fill in a de minimis aid certificate, indicating whether and how much similar aid you have received in the past. The total amount of such aid cannot exceed €300,000 over a three-year period (according to EU rules).
The certificate is used by the Swedish Agency for Economic and Regional Growth to ensure that you can receive the support.
