Macforum's Värmland manager is happy about the acquisition and looks forward to further developing their offer. Joakim Bank. Photo: Thomas Nilsson, NWT.

The Apple retailer Macforum grows and acquires MacHuset and its stores in Borås, Halmstad, Jönköping and Växjö. With the acquisition, the company consists of around 100 employees with a turnover of SEK 400 million. 

 This deal is something we worked hard on for a long time to achieve. Machuset is a very well managed company that shares our values. It will be a lot of fun to, together with our new colleagues, further develop our offer and our focus on satisfied customers, says Värmland manager and co-owner Joakim Bank at Macforum in Karlstad. 

Macforum focuses on the development of the service offering for consumers and businesses. Simplification through mobile working methods, business telephony, apps and cloud services are some of the company's areas of activity. With stores, authorized service, business solutions and consulting operations in seven locations, they strengthen their position as the leading Apple expert in western and southern Sweden and become the largest Apple retailer in western Sweden. 

 The fact that we are now present in seven locations with both service and stores means that we can take on larger national agreements and manage companies with offices in several locations in a better way. Machuset is recognized as good at consulting and acts as an IT department for a number of larger companies, something that we are about to do even in the locations where we are located as before. Now getting a well-functioning ready-made structure for this is something that we and our customers will greatly benefit from in the future, says Joakim Bank. 

At the same time, Macforum strengthens its position in the e-commerce market with the entire Apple range. The range of accessories is of exceptionally good quality and customers can expect a seamless buying experience between e-commerce and retail. The consensus between the actors involved has formed a stable foundation for the deal. 

- Competence is high throughout the entire operation. We are proud and happy that Macforum values and identifies with us and the way we create satisfied customers. Together we can build even better relationships with consumers and companies in a wider market, says Per-Åke Claesson, CEO of MacHuset.

What does the acquisition mean for Macforum Karlstad?

 A stronger offer to our customers. Thanks to the merger, we now have access to a help desk for business customers who sign contracts and it is open 7 days a week. In addition, we get several talented consultants in the company. This means that we can now act as a complete IT department for our customers so that the customers in Värmland can focus on value creation in their core business. With good telephony services, our own service workshop and a help desk, we can now also take care of telephony and switchboards in larger companies in a very good way, says Joakim Bank. 

Photo: Thomas Nilsson, NWT
Text: Hanna Grevillius 

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Järnvägsgatan 2
65225, Karlstad


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